Fair. Competitive. Transparent.
At Doherty Ford, we believe today's customers deserve straightforward pricing based on real market conditions.
Whether you're shopping for a Ford F-150, Bronco, Explorer, or a pre-owned vehicle, our goal is simple:
Not priced high to encourage hours of negotiation.
Not priced low with hidden surprises.
Priced to compete in today's marketplace.
When a real estate professional determines the value of a home, they don't guess.
They compare:
Vehicle pricing works the same way.
Before we establish a selling price, we review comparable vehicles in the current marketplace, taking into consideration:
The result is a price designed to compete in today's market.
Comparable homes → Market Value
Comparable vehicles → Market Value
The Vehicle Pricing Journey
VEHICLE ARRIVES
↓
INSPECTED BY OUR SERVICE TEAM
↓
RECONDITIONED & DETAILED
↓
PROFESSIONALLY PHOTOGRAPHED
↓
RESEARCHED AGAINST COMPARABLE VEHICLES
↓
CURRENT MARKET CONDITIONS REVIEWED
↓
COMPETITIVE SELLING PRICE ESTABLISHED
↓
DOHERTY DISCOUNT APPLIED
↓
PRICED TO MARKET
Just as a real estate professional compares similar homes to determine market value, our team compares similar vehicles to establish competitive pricing in today's marketplace.
Consumers often ask why one vehicle sells immediately while others do not.
In our experience, there are three key factors:
We believe customers deserve more than a generic vehicle listing.
Many of our vehicles include descriptions highlighting:
Photos matter.
A lot.We routinely provide dozens of photos so our customers can evaluate a vehicle before ever visiting our dealership.
We believe the more information a customer has before arrival, the better their experience.
Here is an example of typical photos for a pre-owned vehicle:
Show:
Many vehicles include 50-60+ photos.
Perhaps the most important factor of all.
Today's customer can compare vehicles across:
Vehicles that are significantly overpriced simply don't generate the same level of consumer interest.
That's why we focus on pricing vehicles competitively from the beginning
Our team evaluates market data and comparable vehicles when pricing inventory.
Every vehicle is evaluated before final pricing is established.
Many customers notice both a Starting Price and a Sale Price listed on our website.
Here's why.
When a vehicle first arrives at our dealership:
As that process is completed and our total investment becomes known, we establish a competitive market-based selling price.
Our advertised sale price is designed to reflect:
At Doherty Ford we believe buying a vehicle should be:
Rather than relying on inflated pricing and lengthy negotiations, our focus is to provide vehicles that are competitively positioned in today's marketplace while giving customers the information they need to make an informed decision.
Since 1948, that commitment has helped generations of customers buy with confidence.
* Indicates a required field
4223 Pacific Ave
Forest Grove, OR 97116